Difference between Traditional Marketing & Digital Marketing

We are all familiar with digital marketing; nowadays, digital marketing is the best way to market. There are many digital marketing e-platforms available, such as e-commerce websites, social media channels, social media ads, email marketing, and many more, and they can help you find your targeted audience easily, whereas traditional marketing requires you to go for paper advertisements and banner printing, which makes it difficult to find your targeted audience.

What is Traditional Marketing?

Traditional marketing is a type of offline marketing that includes print media, telemarketing, window displays, and radio and television advertisements. Though traditional marketing is an old method of marketing products and services, it is significantly beneficial in terms of high reach and easy communication with potential customers.

Traditional marketing, on the other hand, is limited to one-way communication and has seen a decrease in implementation over time. It was a common advertising method prior to the advent of the internet.

What is Digital Marketing?

Digital marketing is a new trend that includes activities such as content marketing, SEO, SEM, SMM, email marketing, affiliate marketing, social media ads, and many others. The reason digital marketing has surpassed traditional marketing is that it generates higher returns and easily and efficiently converts potential customers into business leads.

Digital marketing is a popular strategy for building and growing businesses online in today's world. Consider it the most recent method of promoting and selling products online. This marketing technique reaches only targeted potential customers who are currently in need of what the company has to offer and sell.

Traditional marketing: Pros and Cons

Pros

• Increases the recall and accessibility of advertisements to potential customers.
• Traditional marketing can benefit areas without the internet and less developed economies.
• Easy access to consumers in the local market
• Possibility of word-of-mouth marketing
• Easy to target elderly customers.
• Because of the repeated broadcasting, advertisements can be directly registered in the minds of customers.

Cons

• It is highly expensive.
• Time-consuming process
• Analyzing and measuring strategies and outcomes is extremely difficult.
• Only target local audience
• Difficult to determine whether it has reached the intended recipient.
• No benefits of global level promotion

Digital marketing: Pros and Cons

Pros

• Huge returns on investment
• Brand awareness is simple to spread.
• High engagement of customers 
• Simple tracking and measurement of digital marketing outcomes
• Simple personalization and targeting of the appropriate customers
• Direct communication between businesses and their customers
• Capable of engaging customers through creative content
• Better  lead generation and conversion

Cons

• Each type of Digital Marketing necessitates its own set of experts.
• Existing brands in the online market are already fierce competitors.
• Only content with distinct and appealing features has a chance to succeed.
• Users can personalize or remove advertisements entirely.

Digital marketing or traditional marketing which is best for you?

There is no one-size-fits-all solution, but most businesses can benefit from a combination of traditional and digital marketing; when both are used in tandem, the marketing process becomes more effective.

Summing up all the points by pros and cons, digital marketing is taking over traditional marketing because of a great number of advantages. At Webinent we are providing Digital marketing and we can help you to promote your business online with your targeted audience within your budget. To claim your FREE counseling on digital marketing call us at +91 9327991915 or can drop us an email at sales@webinent.com

Read Our Blog On Medium | WordPress | Tumblr | Reddit